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Proposal of Marketing Strategy of Company Liquid Design, s.r.o.
Pospíšilík, Štěpán ; Čevelíček, Marek (referee) ; Heralecký, Tomáš (advisor)
This thesis is focused on analyzing the current situation of Liquid Design s.r.o. engaged in information technology and proposal new marketing strategies. In the first part there are chapters depicting the theoretical background needed to create an appropriate marketing strategy. The second part is devoted to analysis of the current state of Liquid Design s.r.o., namely its marketing strategy. The third and final part of this thesis includes a proposal for a new marketing strategy that aims to reach new customers and retain the existing ones.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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Marketing Mix of Company Cukrárna Romance
Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position.
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Proposals for Marketing Mix Elements Improvement
Žuffová, Simona ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis is focused on the "Proposals for marketing mix elements improvement" Zepelin, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment. The practical part is about the design of an improved marketing mix and its application. The company Zepelin, s.r.o. is engaged in the manufacture and sale of tents, sails, shelters and inflatable textiles.
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Marketing Mix of a Building Company
Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
My bachelor thesis is focused on marketing mix of a building company. In the first part I deal with the theory of marketing mix as such, in the second part, I analyze the current marketing of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the marketing mix for a new product of the firm, which is hostel-type accommodation service.
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